Urban chaos meet insurance hikes, a gutting farewell, downhill dream machines, lush trail flow, rack test fails, and Monday send-offs, all in one stoke-fueled ride. LET'S SEND IT 👇
1137 words of pure stoke.
Read time: 4 min 36 seconds.
Photo of the Day
We appreciate the mouthful of gravel the photographer took to snag this angle.
📷 Hannes Berger behind the lens.
Video of the Day
Watch Matt Jones, Mark Matthews, Vinny Moonen, and Amelia Martin push it to the limit in a mind-bending, tire-shredding display of skill and style.
If this doesn’t get your blood pumping, check your pulse.
This is the kind of riding we’ve been waiting all weekend for.
⏰ Watch time - 5 min 59 sec
Bonus: The VALE INC. crew took mountain living to the next level.
Living at 1000m above sea level, they spent the summer shredding the unreal terrain around Coronet Peak with bikes, shovels, and endless good vibes.
Between sending gnarly lines and working on jumps, they made sure Coronet Peak knew they’d arrived.
We want in on that life.
⏰ Watch time - 20 min 28 sec
Send of the Day
TD Insurance just raised their rates across the board.
Revel Bikes Shuts Down – A Gutting Farewell and End of an Era
Well, this is a tough one.
Many of you have probably read the news that Revel Bikes, the brand that gave us bikes designed to shred with soul and style, is officially shutting its doors.
It’s not the kind of news anyone wanted to read, but here we are.
Just nine days after unveiling three major new bikes (the Ritual, ReRun, and the Rascal SL) Revel has reached a conclusion.
After battling through product delays, overdue payments, and a market that just wasn’t as kind as they hoped, Revel has reached the end of its financial runway and is now entering an “orderly wind down.”
In other words, the bikes are being liquidated, and the company’s remaining assets are on the chopping block.
Revel had a unique approach to bike design, something that didn’t just scream ‘performance’ but truly embodied the spirit of mountain biking.
From the first glance at their bikes, you knew they weren’t just another brand trying to ride the waves of trends.
They brought passion, creativity, and some seriously dialed-in machines to the table.
And while the business side of things didn’t work out, the legacy they leave behind is far from forgotten.
Revel Bikes Dealer Email Issued on April 17, 2025
"There is no easy way to say this. Revel Bikes as it currently stands is closing its doors. Regrettably, though we have tried every avenue possible, we have exhausted all options and run out of funds to support the business. This decision comes at a critical juncture for our capital requirements, and we cannot weather this one alone. Our circumstance is tough, though not unique in the market, with product delays, significant payments coming due and a very soft market. We are on the ledge and we lost our safety net as a result of continued losses with no end in sight.
Consequently, we have transferred responsibility of the business to the Bank, which currently holds the senior debt position. Unfortunately, their position and that of other senior creditors is such that there is unlikely to be any remaining funds for unsecured creditors, with over $8MM in secure credit. We are now in an orderly wind down. What does that mean? We will do our best with a limited number of people to liquidate the remaining assets that Revel has. Beyond that, I honestly do not know. What I do know is that you all deserve better than this, I am sorry that it got this far. I will do whatever I can to support you as this unfolds.
I want to be open to the potential that Revel could be revived to a bigger and brighter future if a new owner comes in while we are going through the wind-down process. This is a talented team with a great brand, someone might want to buy out the debt and see this through. That said, I must be realistic and transparent with all of you – I do not know what will happen from here and we are going to have limited time. Take care of yourself and your teammates, do what is right for you and I will do whatever I can to help.
Thanks for being a part of what we built. The Team at Revel gave it their all—we have you to thank for a lot of this. We hope to cross on the trail soon."
-Ben + Matt + The Revel Bikes Team.
We can’t help but feel for the Revel team, Ben, Matt, and everyone who worked behind the scenes.
This wasn’t the dream they were riding toward, but they gave it everything they had.
And while Revel might not be around in the same form, their influence will remain in the bikes we ride and the memories we’ve made.
So, here’s to you, Revel.
Thanks for the rides, the stoke, and everything in between.
We’ll miss you.
Dream Rides ❤️
The Mondraker Summum RR Mullet: 200mm of pure downhill bliss.
With a suspension setup that’s almost as plush as your bed, this bike isn’t just built for the rough stuff – it is the rough stuff.
Got a bike that makes your friends drool? We wanna see it! Shoot us an email at editorial@thesenditdaily.com, and maybe your ride will be the next superstar.
Trail of the Day
Forever After - Mount Seymour
It’s like a downhill XC trail that gives you a workout and then rewards you with some sick berms and optional drops.
It’s a little bit of pedaling, a lot of flying, and a whole lot of "wow" through lush micro valleys.
Shoutout to the NSMBA for putting in the work, and to the Trails Forever Fund for making sure we get to ride this flowy goodness.
Just don’t forget to breathe during those climbs – you’ll need it for the drops at the end!
Laugh of the Day
When you post your bike rack on Facebook Marketplace and a potential buyer goes “Mind if I test the rack real quick?” 🚲
That’s all for this today folks. We hope everyone gets some saddle time out there. See you all tomorrow! 🤙
For the ❤️ of two wheels.
We write The Send It Daily Monday - Friday (we’re out riding on the weekends). We do not proofread our material before sending and did not get A’s in English.
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