We're BACK! Get the lowdown on Atherton Bikes, cinematic edits, gravel whips, and loads more. LET'S SEND IT 👇
1167 words of pure stoke.
Read time: 4 min 42 seconds.
Photo of the Day
Carson Storch giving us a backstage pass to his hometown of Bend Oregon.
Big skies, bigger tricks, and loads of good old volcanic moon dust.
📷 Paris Gore behind the lens.
Video of the Day
Make time to watch this masterpiece. 👇
Winter’s over, and Mark Scott and Innes Graham are out here reminding us why spring is the best season.
Watching these two tackle ridge lines and rediscover buried trails is the ultimate spring mood.
Trails are thawed, spirits are high, and we’re all just trying to keep up - mentally and physically.
⏰ Watch time - 4 min 57 sec
Bonus: Mountain biking through Turkey’s wildest terrain.
Some of the shots look straight out of a video game. UNREAL!
⏰ Watch time - 24 min 58 sec
Send of the Day
If it’s this big of a send on video it was probably huge in person!
Atherton Bikes: From Backyard Builds to World Cup Glory, and Maybe Some Crashes Along the Way
You know those riders who go big, win big, and somehow manage to build multiple businesses in their downtime?
Yeah, that’s basically the entire Atherton family in a nutshell.
From World Cup podiums to Red Bull Hardlines, the Athertons have been shredding the global MTB scene for years.
So naturally, when the sibling trio of Dan, Gee, and Rachel decided to start their own bike brand, it was bound to be a game-changer.
Because why not just dominate the mountain bike world from every angle?
The Start of Something Wild
It all began in 2019, when the Athertons, who are basically the royalty of mountain biking, teamed up with long-time team director Dan Brown to create bikes that would make even the most hardcore riders weak in the knees.
And no, we're not talking about those bikes that only look cool but you’d be scared to ride down the street with them.
These bikes are meant for going hard and getting dirty, or as we like to call it, "proper bike stuff".
With suspension wizard Dave Weagle and entrepreneur Piers Linney joining forces, Atherton Bikes was born.
Their goal was simple.
Make bikes that they, the very people who ride downhill with the grace of a gazelle and the speed of a... well, a very fast gazelle, would be proud to ride.
The Bikes: Built for Speed, Glory, and Perhaps a Little Trailside Drama
So, what bikes are we talking about here? Let’s break it down:
A.200.G
The downhill beast.
This bad boy is like the Batmobile of mountain bikes, except it doesn't have a turbo button, but it does have a gearbox and belt drive.
The A.200.G has been engineered to handle insane trails, steep descents, and the gnarliest mountain biking terrain on the planet.
S.170.1
An enduro bike that’s part climbing machine, part downhill monster.
This bike’s versatility is off the charts.
Whether you’re attacking trails in the Alps or fighting for your life on a local enduro course, the S.170.1’s got your back.
The geometry's dialed, the suspension's plush, and it’s basically the bike equivalent of a Swiss Army knife (if Swiss Army knives had more tires and less... cutting stuff).
S.150.1
The trail bike for when you just want to get rad without committing to a full-on identity crisis.
The S.150 is all about blending the fun of a trail ride with the ability to rip through technical sections.
It's built for those days when you can't decide if you want to take it easy or just flat-out send it. Spoiler: you’ll send it.
The Secret Sauce
Now, let’s talk about the “sciencey” stuff.
Atherton Bikes doesn’t just slap a name on a frame and call it a day.
They’re all about that next-level tech.
Imagine a world where your bike frame is made of carbon tubes and titanium lugs (fancy, right?).
That’s exactly how they do it at Atherton.
They use additive manufacturing to craft bikes with precision, giving you a frame that’s strong, lightweight, and so well engineered it might just give you a small crisis about how your bike is smarter than you.
But wait, there's more! They also bring some serious tech to the drivetrain game.
Gearboxes and belt drives? Oh yes.
Atherton has been one of just a few brands when it comes to utilizing the newest gadgets on the market.
What’s Next for Atherton? More Pedals, More Glory, More Bikes
So, where does Atherton go from here?
Well, the plan is simple.
Keep innovating, keep pushing the envelope, and keep making bikes that make us all feel like maybe, just maybe, we could be as fast as them... if we practiced more than once a month. But no pressure.
Atherton Bikes is expanding, bringing jobs to the Machynlleth area in Wales.
And if that wasn’t enough, they’re diving into the e-bike world, because clearly, they're not content just crushing things with regular bikes.
They’re going to crush it with electric ones too.
So, if you’re looking to join the ranks of riders who don’t just ride bikes, but basically have a contract with the bike gods, grab yourself an Atherton and get ready to ride like you’re the star of your own action movie.
Dream Rides ❤️
PC: Zack Cunningham
When adventure calls, this bike says ‘no problem’: 120mm of shred or rigid bike packing mode.
This hardtail is ready for Baja, berms, and everything in between.
We wanna see it! Shoot us an email at editorial@thesenditdaily.com, and maybe your ride will be the next superstar.
PC: Zack Cunningham
PC: Zack Cunningham
Trail of the Day
Slippery Salmon, Alice Lake & Highlands
Back in 2019, trail wizard Curtis Bennett had a vision: connect two hilariously named trails (Hot Tuna and Man Boobs) via one spicy jump line.
Armed with a permit (secured November 2018), funding from the SORCA Community Builder grant, and a dream, Curtis called in the big guns.
From there, it was all blood, sweat, and berms, as Curtis and some trail-loving pals (plus a solid week from the trail crew) hand-shaped it into the beauty you’re about to ride.
Slippery Salmon - Squamish MTB Alice Lake
Laugh of the Day
Ah yes, that magical moment when your legs start negotiating with your soul. 😂
View more on Instagram
That’s all for today folks. We hope everyone gets some saddle time out there. See you all tomorrow! 🤙
That’s all for this week folks. We hope everyone gets some saddle time out there. See you all Monday! 🤙
For the ❤️ of two wheels.
We write The Send It Daily Monday - Friday (we’re out riding on the weekends). We do not proofread our material before sending and did not get A’s in English.
Our mission is simple: To advocate and bring awareness to the athletes that Send It and the media teams that capture it.
If you’re looking to feature content on The Send It Daily, reach out to editorial@thesenditdaily.com.
For more information, visit us at thesenditdaily.com
