We've got a LOADED edition today. Big industry news, Hawaiian vibes, trail pups, laughs, and tons more.
1123 words of pure stoke.
Read time: 4 min 35 seconds.
Photo of the Day
Jackson Goldstone is locked in.
Tire sidewalls are earning their keep today.
📷 Sterling Lorence behind the lens.
Video of the Day
Vinny T’s Dakine signature series: Tested on the gnarliest trails, designed for the gnarliest riders.
Yes, that means you.
⏰ Watch time - 1 min 39 sec
Bonus: This video is everything: bike stoke, community feels, and enough goosebumps to last the rest of the week.
West Maui Bike Park is a monument to what happens when a community says, ‘Yeah, let’s do this.’
⏰ Watch time - 15 min 05 sec
Send of the Day
One rider, one boulder, one huck to the moon.
The Power Couple: Industry Nine & We Are One Just Blew Up the Playbook
Forget quiet press releases and polite handshakes, Industry Nine just acquired We Are One Composites, and it's not just another tidy merger.
This is the chaotic union of two unapologetically loud North American builders who’ve decided that the only way forward is together, with carbon dust in their lungs and CNC oil on their boots.
It’s Asheville meets Kamloops. Aluminum meets carbon. Precision machining marries obsessive composite craftsmanship.
And it’s all staying homegrown.
Both companies will keep doing what they do best in their respective corners of the continent, just with a shared war chest and bigger plans than your next five-year strategy deck.
The Courtship Was Never Casual
This wasn’t some Tinder swipe of a business deal. Industry Nine and We Are One have been flirting hard since 2019.
It started with rim and hub swaps, but like any good romance, things escalated.
Co-designed wheelsets, late-night engineering calls, the “what if we just…” kind of talk. You know where this goes.
By 2024, after years of collaboration, they realized they didn’t just want to partner, they wanted to build a future together.
And after the usual deal turbulence (think failed first recording of the acquisition podcast), it’s finally official: Industry Nine now owns We Are One.
Clint and Dustin: Madmen With Machines
If this merger had a soundtrack, it’d be two CNC mills screaming at each other across a border.
Industry Nine founder Clint Spiegel is the kind of guy who sees a failing hub design and thinks, “Cool, let’s start a wheel empire.”
He grew up in his dad’s machine shop, failed at eight businesses (including one with webbed steel spokes, don’t ask), and built I9 from the ashes.
Dustin Adams, meanwhile, is a former World Cup racer who almost died crash-testing his own bike, lost his spleen, kept riding, and kept building.
He started We Are One with nothing but some savings, a busted house sale, and the obsessive belief that carbon rims didn’t have to suck.
Six months after founding the company, he had a rideable prototype. He hasn't stopped since.
These guys don’t talk like CEOs, they talk like people who’ve wrestled failure and decided to fight it with raw material orders and adrenaline.
Why It Had to Happen
Let’s be clear: We Are One wasn’t on fire. It wasn’t drowning. But it was stuck.
Dustin was wearing 14 hats, spreadsheets were on fire, the Arrival bike project was bleeding capital, and they were one cash flow hiccup away from blowing a tire.
Rather than let investors tear the soul out of the company or get boxed out of his own brand, Dustin made the call.
He found someone who not only understood the game but respected the grind.
Clint didn’t just want a carbon rim supplier, he wanted to understand carbon.
And nobody was going to teach him but Dustin.
So now, Clint’s getting dirty in Kamloops, laying up rims by hand and probably making a colossal epoxy mess.
And he’s thrilled about it.
The Plan: Everything, Everywhere, All At Once
No, they’re not gutting the Kamloops facility.
Yes, the We Are One brand lives on, for now.
And yes, things are about to go full throttle.
Industry Nine is already making pedals, bottom brackets, and dropper clamps.
The I9 mad lab is spinning up with new product lines while Dustin’s team continues pushing what’s possible with carbon.
Cranks? Probably. Bars? For sure. Something that flies? Eventually.
What’s off the table? Derailleurs, suspension, and anything that compromises their values or screws their customers.
The rest? Very much on the table.
And If You're Wondering About the Arrival...
No, the Arrival isn’t coming back. Not because it wasn’t good. It was.
But supporting it would compromise I9’s neutrality with OEMs. So they’re walking away, gracefully, and with pride.
The few that exist are collector-grade. Ride ‘em, love ‘em, but don’t expect a 2.0—unless, you know, the apocalypse comes and tariffs destroy global supply chains.
Then maybe.
Thoughts From the Dirt
This merger didn’t happen because one company needed saving.
It happened because both saw something better on the horizon.
More capability. More resources. More freedom to dream big, crash hard, and keep going.
What happens when two of the most stubborn, visionary builders in the industry combine forces?
Everything. And then some.
Strap in. This is going to be wild.
From The Send It Community
We call this the perfect Saturday. Thanks for sharing Addi!
Want to see your photos in The Send It Daily? Shoot us an email at editorial@thesenditdaily.com
Dream Rides ❤️
Heckleberry Purple Ripmo with Shimano’s XTR Di2 M9200.
This bike shifts faster than you can say, ‘Take my money!’
We wanna see your bike in The Send It Daily? Shoot us an email at editorial@thesenditdaily.com, and maybe your ride will be the next superstar.
Trail of the Day
Egg Hunt - Post Canyon, Oregon
Short, spicy, and full of lore, this trail packs gap jumps, the iconic Barn Door to Woodlicka line, and a hidden relic: the Never Ending Skinny.
Walk 15ft down from BD, spot the beast, and proceed with caution, many rotors have perished here.
Laugh of the Day
Front tire swallowing bumps, rear tire whispering, “I got you, big guy.”
That’s all for today folks. We hope everyone gets some saddle time out there. See you all tomorrow! 🤙
For the ❤️ of two wheels.
We write The Send It Daily Monday - Friday (we’re out riding on the weekends). We do not proofread our material before sending and did not get A’s in English.
Our mission is simple: To advocate and bring awareness to the athletes that Send It and the media teams that capture it.
If you’re looking to feature content on The Send It Daily, reach out to editorial@thesenditdaily.com.
For more information, visit us at thesenditdaily.com
