Crashes, chaos, carbon builds, soaked friends, sketchy trails, and a no-BS guide to getting sponsored. LET'S SEND IT 👇
1294 words of pure stoke.
Read time: 4 min 57 seconds.

Photo of the Day
Vinny’s not praying. He’s just politely asking the Utah dirt to be soft.
📷 Paris Gore behind the lens.

Video of the Day
There’s something magical about watching riders like Tomáš Slavík bring a raw carbon frame to life.
Poacha’s Journal is about the build, the dig, and the dirt under your fingernails.
Shot in some of the world’s most iconic freeride spots, it’s freeride culture distilled into pure visual adrenaline.
⏰ Watch time - 5 min 36 sec
Bonus: Helfarm’s backyard just got a serious upgrade.
New jumps, fresh features, and a pit bike supercross track that’ll make you feel like a legend.
Big props to Jamie for building trails that don’t suck.
⏰ Watch time - 15 min 45 sec
Send of the Day
Full send to the ER? Totally worth it.
Opinion: How to Actually Get Sponsored in 2025

Congrats on the trophy, now say something funny on camera.
You, a shredder with delusions of Red Bull grandeur, want to get sponsored in 2025.
Good news: you no longer have to be faster than everyone else.
Bad news: you now have to be interesting on the internet.

Sponsorships today aren’t just about race wins.
They’re about vibes, storytelling, and whether or not your audience will click “like” when you post a pic of a burrito next to your derailleur.
So, here’s your chaotic, caffeine-fueled guide to getting brands to give you free stuff (and maybe even money):
1. Build a Personal Brand (aka: pretend you're a lifestyle influencer who rides bikes fast)
Forget the days when your Strava stats were enough.
Now? Brands want to know what your favorite snack is on a climb and how good your GoPro footage looks while you're screaming internally down a rock garden.
- Pick a niche. Are you the sarcastic enduro guy who only rides in jorts? The XC mom with absurd FTP and a meme account? Find your thing and own it.
- Be chronically online. Instagram. TikTok. YouTube Shorts. Start using all of them like a pre-workout junkie uses a shaker bottle (aggressively and without shame).
- Keep it tight. Keep your feed clean, your posts entertaining, and your spelling correct. You’re selling the dream, not typing like it’s Xbox Live in 2009.
Bonus: Having a cool name helps. If you're still rocking @Joe123MTB, please log out and rebrand immediately.
2. Engage with the MTB Community (IRL and URL)
You could be the next Loïc Bruni, but if no one knows you outside your group chat, you’re just a local legend (and not the Strava kind).
Brands want riders who can influence, inspire, and yell “SEND IT” on command.
- Show up. Ride days, local races, trail build crews. Be the face people see when they think "Who’s that dude who destroyed his rim at the jump jam and then kept riding anyway?”
- Help out. Mentoring groms and volunteering at events isn't just good karma. It’s also a solid flex on sponsor applications.
- Network like a bike bro at Sea Otter. Slide into DMs (respectfully), talk to local shops, tag brands you love, build those connections now, not after your GoPro clip goes viral.
3. Make Content That Slaps
“But I’m not a content creator.” Yes, you are.
Welcome to the age of POV edits, handlebar-mounted storytelling, and “how I almost died on this trail” vlogs.
If you’re not posting, you basically don’t exist.
- Film everything. Your ride, your prep, your post-ride burrito, it's all content now.
- Tell a damn story. No one cares that you hit a 6-foot drop unless you tell them about the time you crashed on it last year and cried a little.
- Use memes responsibly. Insert at least one per week. Studies show it increases follower engagement by 65% (probably).
- Avoid looking like a walking GoPro ad. Unless GoPro sponsors you. Then absolutely look like a walking GoPro ad.
4. Know the Brand Before You Slide Into Their Inbox
Do. Your. Homework.
You wouldn’t ask someone to marry you without knowing if they’re into pineapple on pizza.
- Research the brand vibe. Are they earthy and serious? Witty and wild? Whatever it is, match their tone, their audience, and their energy.
- Get specific. “Hey, I love bikes, pls sponsor me” won’t cut it. Try: “Here’s how I can help you sell more grips to weirdos who love downhill and dogs.”
- Talk ROI. Not just “give me gear,” but “here’s how many eyes I can put on your product, and why my audience listens to me more than their boss.”
5. Write a Sponsorship Proposal That Doesn’t Suck
Time to pitch. But keep it tight, professional, and not made in WordArt.
- Have stats. Follower counts, engagement rates, top-performing content. Show you’re not just yelling into the void.
- Highlight past work. Raced? Volunteered? Done brand collabs or ran a YouTube channel with dozens of fans and your mom? Include it.
- Make it sexy. Good formatting, clean design, no Comic Sans. You want to look like someone who can handle a media kit and a steep tech line.
6. Be a Sponsor's Dream, Not a Ghost
Congrats, you got the deal. Now don’t vanish like your rear brake on a hot day.
- Follow through. Tag them. Share updates. Rock the gear. Be loud.
- Communicate. Tell them how things are going. Share clips, race results, funny trail signs. Keep the relationship alive.
- Be chill. No one likes the needy guy emailing every week for more socks.
7. Be Unapologetically You
You can be fast, loud, funny, serious, wild, awkward.
Just don’t be fake.
The #1 trait sponsors want in 2025? Authenticity.
You don’t have to be the best rider. Just the realest one.
So, no. Getting sponsored in 2025 isn’t about stacking medals and hoping for a sticker pack in the mail.
It’s about being a one-person hype machine with good trail etiquette, a camera, and a half-decent sense of humor. Be weird. Be visible. Be valuable.
And for the love of loam, don’t tag a brand in your crash reel unless they’re into that kind of thing.
Dream Rides ❤️

This bike heard the word ‘flow’ and responded with ‘nah, I only smash.’
Every ride’s a downhill mosh pit.
We wanna see it! Shoot us an email at editorial@thesenditdaily.com, and maybe your ride will be the next superstar.


Trail of the Day
Moose Alley, Kingdom trails - East Burke, Vermont

If Moose Alley isn’t on your bucket list yet, it’s time to reevaluate your priorities.
Kingdom Trails’ iconic gem is a downhill rollercoaster of tight turns, tricky obstacles, and enough steep sections to keep your adrenaline spiked.
Moose Alley isn’t here to hand you an easy ride; it’s here to push your skills and make you earn your stoke.
Suitable for intermediate riders and up, this trail rewards confidence and punishes hesitation. If you can tame the Moose, you’ve got trail cred for days.


Laugh of the Day
Nothing says uphill flow like soaking your riding buddies and calling it ‘team bonding.’ 😂
That’s all for today folks. We hope everyone gets some saddle time out there. See you all tomorrow! 🤙
For the ❤️ of two wheels.

We write The Send It Daily Monday - Friday (we’re out riding on the weekends). We do not proofread our material before sending and did not get A’s in English.
Our mission is simple: To advocate and bring awareness to the athletes that Send It and the media teams that capture it.
If you’re looking to feature content on The Send It Daily, reach out to editorial@thesenditdaily.com.
For more information, visit us at thesenditdaily.com