1221 words of pure stoke.
Read time: 4 min 52 seconds.

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Photo of the Day

Just another day of Dawid Godziek pushing the limits of what's possible.

Even if you have your own train, your own driver and your own hops, as they say: 'don't try this at home!'

📷 Bartek Wolinski behind the lens.

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Video of the Day

MUST WATCH: 20 years of Semenuk x SRAM, and the story’s still unfinished.

This final chapter isn’t about looking back; it’s about pushing harder, thinking bigger, and chasing the future like it owes you airtime.

Also, he’s still smoother than butter on carbon rims.

⏰ Watch time - 01 min 51 sec

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Bonus:  Whistler threw everything (rain, sun, podiums, yard sales) and Forbidden Dunbar Racing said ‘yes, chef.’

This squad lived in the thick of it all week.

Season’s not over, the chaos tour continues. 🤘

⏰ Watch time - 05 min 30 sec

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Edition 1 - The Send It Daily

The Send It Daily runs on good dirt, good vibes, and support from readers like you.

If you love what we’re doing, consider backing the crew whether that’s grabbing the newspaper or joining as a Serious Sender.

Your support keeps the content flowing and the ride going!

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‍Send of the Day

Who in their right mind built that 😂

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The Rainbow Jersey: Cycling’s Most Iconic Stripes

Some jerseys are cool.

Some jerseys are historic.

And then there’s the rainbow jersey, which is basically cycling’s way of saying: “Bow down, peasants, you’re in the presence of the world’s best.”

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To normies, it’s a white kit with some colored stripes.

To cyclists, it’s the holy relic.

The Excalibur of Lycra.

The shiny badge that says, “I can pedal faster than you can Uber.”

But why rainbow?

Why not gold lamé with flames, or a jersey that literally glows under nightclub lights?

Strap in, we’re going back almost a century to figure out why the UCI chose rainbow vibes over, say, skulls or lightning bolts.

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1927 Nürburgring: Alfredo Binda Becomes Fashion Icon

The rainbow jersey was born in 1927, when Italian legend Alfredo Binda stomped the Nürburgring.

The UCI, desperate for a way to tell the world “this guy is better than everyone else,” handed him the first rainbow jersey.

From that moment, rainbows weren’t just for Care Bears and rave flyers, they were for the fastest humans on bikes.

Before this, only amateurs got world titles.

When the UCI finally let the pros in, they needed a kit that screamed global supremacy.

Enter: five stripes, one destiny.

Why a Rainbow? Because the Olympics Said So

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The stripes aren’t random.

They’re the same colors as the Olympic rings: blue, red, black, yellow, green. Each represents a continent.

Together, they basically say, “Congratulations, champ, you’re now the boss of Earth.”

• Blue = Europe
• Yellow = Asia
• Black = Africa
• Green = Oceania
• Red = Americas

It’s about one rider representing the entire globe every time they pin on a number.

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Rules of the Stripes (Spandex Police Edition)

Win the rainbow, and you get one year to flex it (but only in your discipline).

Road champs wear it in mass starts, not time trials.

DH champs wear it bombing bike parks, not slogging XC laps.

Slip up and wear it at the wrong event? The UCI fines you, because apparently they’ve got nothing better to do than ticket wardrobe malfunctions.

After your reign, you don’t lose it completely.

You get little rainbow cuffs and collars on your kit forever, cycling’s version of veteran tattoos.

You’re marked for life.

1958: Elsy Jacobs Kicks the Door Down

The rainbow jersey didn’t make it into women’s cycling until 1958, when Elsy Jacobs of Luxembourg absolutely torched the field in Reims.

She didn’t stop there, she went and broke the women’s Hour Record that same year, because one rainbow apparently wasn’t enough.

Now, legends like Jeannie Longo, Marianne Vos, and Pauline Ferrand-Prévot have made the jersey theirs, proving the stripes slap just as hard in women’s racing.

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The “Curse” of the Rainbow

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Ah yes, the myth that the rainbow jersey ruins your life.

Supposedly, once you win it, bad luck, broken bones, and existential meltdowns follow.

Science says it’s “regression to the mean.” Riders say, “Tell that to my snapped collarbone.”

Tragedy fuels the myth too.

Jean-Pierre Monseré died in 1971 while wearing it.

Others have crashed, fizzled, or just crumbled under the pressure.

But then you’ve got Eddy Merckx and Peter Sagan clowning the curse by winning basically everything in rainbow.

Verdict? We’ll let you decide.

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Everyone Else Tried, Nobody Matched

Triathletes? Speed skaters? Crashed Ice bros?

Yeah, they’ve dabbled with rainbow stripes.

Cute. But none of it hits the same.

Cycling owns this look.

Since 1994, Santini has been making the official rainbow jerseys, meaning every champ’s kit has that Made-in-Italy drip.

Sure, the yellow jersey is iconic. The pink jersey is gorgeous.

Polka dots? Fun for climbers.

But the rainbow jersey doesn’t mean you’re leading some points tally.

It means you’re literally the best in the world.

It’s not temporary, it’s eternal.

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Get Your Content Featured!

Snapped an epic trail shot? Caught your buddy mid-air (or mid-crash)? Have a story you want to share?

WE WANT IT!

Submit your best photos, videos, bikes or stories and get featured in The Send It Daily (bragging rights included).

Shoot us an email at editorial@thesenditdaily.com!

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Dream Rides ❤️

PC: campmajobikes

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Someone finally did what teenage us couldn’t: actually got a Sunn.

Sorry wallet, nostalgia wins.

Sunn BMIX is here to settle unfinished teenage business.

Consider us jealous and slightly weepy.

We wanna see your bike in The Send It Daily? Shoot us an email at editorial@thesenditdaily.com, and maybe your ride will be the next superstar.

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PC: campmajobikes

PC: campmajobikes

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Trail of the Day

7th Secret - North Vancouver, British Columbia

PC: TaylorMacdougall

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Seventh Secret is pure North Shore gold: armored rock, surprise ladders, and sneaky log rides that keep you honest without wrecking you.

Intermediate riders will love the flow, the mix of tech and fun, and the choose-your-own-adventure lines.

Hook it into Crinkum, Pipeline, or Expresso, and you’ve got one of the most iconic combos on the Shore.

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Laugh of the Day

That feeling every time we have to put our tire back on 😂

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That’s all for today folks. We hope everyone gets some saddle time out there. See you all tomorrow! 🤙

‍For the ❤️ of two wheels.

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We write The Send It Daily Monday - Friday (we’re out riding on the weekends). We do not proofread our material before sending and did not get A’s in English.

Our mission is simple: To advocate and bring awareness to the athletes that Send It and the media teams that capture it.

If you’re looking to feature content on The Send It Daily, reach out to editorial@thesenditdaily.com.

For more information, visit us at thesenditdaily.com

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