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990 words of pure stoke.
Read time: 3 min 59 seconds.
Photo of the Day
Tomáš Slavík takes Genoa’s centuries-old staircases and turns them into his personal slip ‘n slide.
Only faster, louder, and with way more tire squeal.
📷 Gabriele Seghizzi behind the lens.
Video of the Day
Another throwback for you all today!
Just another chill ride in the countryside.
Danny MacAskill calls this a ‘wee day out’; we call it absolutely bonkers.
Rest is for the weak, apparently.
⏰ Watch time - 6 min 23 sec
Bonus: Opening Day at Whistler: where the dirt’s perfect, the stoke’s high, and at least one guy forgot how to corner.
Hero dirt? Check. Carnage? Double check.
Send it, because the lift lines aren’t getting any shorter.
⏰ Watch time - 15 min 07 sec
Send of the Day
Flat pedals on, brain off. Welcome to Scree Slide Academy.
Someone in the bike industry is actually making money this year!
If you’ve been watching the mountain bike world lately, you know things haven’t exactly been shredding.
More like skidding sideways into a rock garden of supply chain chaos, dealer drama, and “wait, how much for that derailleur?” vibes.
But while most brands are doing damage control, Leatt Corporation just shared their Q1 2025 financials onto the table like a race run podium slam.
And oh baby, the numbers slap.
Leatt, the neck brace kings and keepers of your collarbone, just reported a 45% revenue boost and a casual 237% jump in net income compared to the same time last year.
That’s not just good, that’s “we-just-gapped-a-whole-year-of-debt” good.
Why Is Leatt Cooking So Hard?
CEO Sean Macdonald says it’s all about smart products and gear people actually want to wear.
Helmet sales didn’t just grow, they doubled.
Body armor? Up 37%.
Neck braces? A solid 21% gain.
PC: Leatt
Basically, Leatt figured out how to make protection that doesn’t make you look like a crash test dummy from 2005.
Turns out, people want to look cool while not dying. Who knew?
From Post-Covid Purgatory to Profit Party
While other bike brands were busy drowning in unsold inventory and quietly sobbing into their carbon rims, Leatt went full phoenix-mode.
Gross profit skyrocketed 68% to $6.72 million, and they went from an $820K loss last year to a cool $1.12 million profit.
That’s the business equivalent of sending a massive huck-to-flat and somehow landing it clean.
Global Domination with a Side of E-Commerce
PC: Leatt
Leatt isn’t just crushing it at home, international distributor sales are up 79%, which means their gear is getting snapped up from Cape Town to Kamloops.
U.S. brick-and-mortar sales dipped 9% (probably because your local shop is still waiting on a box of valve stems from 2023).
But direct-to-consumer sales are spiking, proving riders will absolutely impulse-buy a new lid at 2AM if it looks fast enough.
They’re also sitting on $12.7 million in cash, which is basically a giant piggy bank for making even crazier gear.
New tech? Smarter braces? Helmets that whisper motivational quotes mid-crash? The cash is there.
Still Nerding Out on Innovation (In a Cool Way)
PC: Leatt
Dr. Christopher Leatt (yes, that Leatt) is still deep in the lab, cooking up tech that makes crashing suck slightly less.
Their ADV market gear is getting love, and everything they’re launching is all about balancing safety with comfort.
Not to mention looking like you stepped out of a futuristic mtb dream sequence.
What This Means for You, the Rider Who Occasionally Eats Dirt
When companies like Leatt win, we all win, because innovation means better gear, more options, and maybe someday finally a neck brace that doesn’t feel like you're in medieval armor.
Plus, more profit = more R&D = less chance of your helmet cracking like a soda can when you yard sale into a tree.
Even with CEO Macdonald throwing in classic business words like “geopolitical headwinds” (which we think is code for “China’s being weird”).
Leatt looks ready to handle whatever global weirdness comes next.
Dream Rides ❤️
29-inch wheels for maximum roll-over confidence, because stopping for roots is so 2019.
Add in a SRAM drivetrain, and you’ve got a bike that shifts smoother than your best pickup line.
We wanna see it! Shoot us an email at editorial@thesenditdaily.com, and maybe your ride will be the next superstar.
Trail of the Day
Gravy Train, Duthie Hill Mountain
If you’re hunting for a freeride playground with a personality disorder, this trail’s your new bestie, or your worst decision yet.
It kicks off all friendly with buttery jumps whispering sweet nothings like “You got this,” then suddenly mutates into a full-send gauntlet.
Midway through, the gaps grow, the landings vanish, and your confidence starts questioning life choices.
By the end, it’s a trial by fire for your bravery, bike handling, and willingness to walk home with your ego in a sling.
Send it, scrub it, or spectacularly case it, this trail doesn’t care. It came to party.
Laugh of the Day
When trail changes happen without signage 😂
That’s all for today folks. We hope everyone gets some saddle time out there. See you all on tomorrow! 🤙
For the ❤️ of two wheels.
We write The Send It Daily Monday - Friday (we’re out riding on the weekends). We do not proofread our material before sending and did not get A’s in English.
Our mission is simple: To advocate and bring awareness to the athletes that Send It and the media teams that capture it.
If you’re looking to feature content on The Send It Daily, reach out to editorial@thesenditdaily.com.
For more information, visit us at thesenditdaily.com
