Big day yesterday! PLUS: French senders, carbon mullets, trail carnage, and YT’s wild reset! LET'S SEND IT 👇
1040 words of pure stoke.
Read time: 3 min 22 seconds.
Special Announcement
Edition 1 - The Send It Daily
Yesterday was one for the books. Literally.
The very first print edition of The Send It Daily rolled hot off the press and yes, we got a little emotional.
Even better? We hand-packed every single one with love (and a couple chain grease smudges), slapped on the stamps, and sent ’em flying through the mail.
If you’re holding Edition No. 1 in your hands over the next few days (you know who you are) THANK YOU. You’re part of history.
Wanna get in on the action? Support The Send It Daily and we’ll get a fresh copy headed your way in 24 hours.
Let’s gooo 📰🔥
Photo of the Day
This is what happens when you build a launch ramp that looks like a medieval drawbridge and give it to a Frenchman with too much speed.
📷 Stephane Candé behind the lens.
Video of the Day
MUST WATCH: This will get your heart rate going.
Some moments in MTB history get remembered.
Others get etched into the bedrock, and this drop is one of them.
Vinny T launches into the abyss with no margin for error and even less interest in playing it safe.
⏰ Watch time - 11 min 31 sec
Bonus: You could play this edit muted and still hear tires screaming.
Raph, Jerome, and Matteo are back, and they brought an entire season’s worth of style in just a few minutes.
The speed is terrifying, the steeze is surgical, and somewhere, a trail builder is crying tears of both pride and horror.
⏰ Watch time - 02 min 44 sec
Send of the Day
"Is my bike ok?"
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Your support keeps the content flowing and the ride going!
YT Industries Begins Restructuring Under Self-Administration
YT Industries just pulled the emergency brake after nearly two decades of pushing freeride dreams and direct-to-consumer disruption.
Founder and CEO Markus Flossmann confirmed that the German brand is entering a court-supervised, self-administered restructuring process in a bid to regain financial traction and attract new investment.
“This isn’t an easy step,” Flossmann said in a video statement, “but it’s necessary to actively shape the future of the brand.”
From Game-Changer to Survival Mode
YT launched 17 years ago with a mission to make high-performance bikes accessible to younger, budget-conscious riders.
Since then, it’s grown into a global force with a deep cultural footprint in freeride and DH, sponsoring names like Vali Höll, Dylan Stark, and Brett Tippie.
The brand didn’t just sell bikes. It sold a vision of sending it harder for less.
But in the post-pandemic bike industry, hype hasn’t paid the bills.
Global discounting wars, warehouse overstock, shaky U.S. tariffs, and supply chain chokeholds have left even the most recognizable brands scrambling.
Despite Flossmann’s return to the CEO seat last year, cutting costs, clearing inventory, and prepping new launches, the math still wasn’t adding up.
What This Means for Riders
So what happens now?
Officially, YT is restructuring under court supervision while remaining fully operational.
Customer service is still live, warranties still honored, and yes, new bikes are allegedly still on schedule.
North America’s arm of the business is business-as-usual.
But for fans of YT’s freeride DNA, the elephant in the chat thread is: what about the team? Vali Höll, Dylan Stark, Brett Tippie, these aren’t just riders, they’re walking marketing campaigns.
And right now, they’re likely reading the same press release we are.
Is This a Bailout or a Bounce Back?
Flossmann says this isn’t the end, it’s a reboot.
Talks are ongoing with new investors, and he’s calling this “the beginning of a new chapter.”
That’s a bold claim when your bank account just hit low power mode, but we respect the hustle.
Whether YT comes back stronger or just survives the fiscal bruising, one thing’s clear: freeride without YT would be weird.
The industry needs a brand bold enough to sponsor trail hooligans and still call it strategy.
For now, we’ll wait, watch, and keep rooting for the comeback.
Because if anyone deserves a second lap, it’s the crew that made budget bangers cool in the first place.
Get Your Content Featured!
Snapped an epic trail shot? Caught your buddy mid-air (or mid-crash)? Have a story you want to share?
WE WANT IT!
Submit your best photos, videos, bikes or stories and get featured in The Send It Daily (bragging rights included).
Shoot us an email at editorial@thesenditdaily.com!
Dream Rides ❤️
A World Cup exoskeleton for the unhinged.
Full carbon, mullet-ready, and carrying enough travel to cross time zones, the Positive Replica is a flex you ride at 40km/h sideways.
We wanna see your bike in The Send It Daily? Shoot us an email at editorial@thesenditdaily.com, and maybe your ride will be the next superstar.
Trail of the Day
Bearclaw Poppy (Acid Drops) Mountain Biking Trail - St. George, UT
This trail’s got more layers than your ex’s excuses.
Bearclaw Poppy delivers chunky rock rolls, surprise drops, and multiple lines, all wrapped in the delicate skin of one of Earth’s rarest plants.
Ride it right, keep your lines tidy, and remember: “create a new line” is mountain biker for “get this trail closed.”
And yeah, if you're on an adaptive rig, bring backup. Like a whole team.
That’s all for today folks. We hope everyone gets some saddle time out there. See you all tomorrow! 🤙
For the ❤️ of two wheels.
We write The Send It Daily Monday - Friday (we’re out riding on the weekends). We do not proofread our material before sending and did not get A’s in English.
Our mission is simple: To advocate and bring awareness to the athletes that Send It and the media teams that capture it.
If you’re looking to feature content on The Send It Daily, reach out to editorial@thesenditdaily.com.
For more information, visit us at thesenditdaily.com
